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"Prompt response on quoting, good workmanship--showed up on time and on date promised. Nolan always does a good job!"
Herb Kaiser
Brookfield, WI

History of the Company

First Choice Tree Care started in 1997 as the first company to offer professional, science-based tree care in the Stevens Point area. The company's founders, then both urban forestry students at UW-Stevens Point, decided to pursue other related careers, and in 2000 they sold the enterprise to Ken Ottman and Mark Pinkalla. Ken and Mark, who are also UW-SP forestry alumni, 1971 and 1991 respectively, continued to expand the concept of informed tree care. Responding to the need for this quality of tree service in other Central Wisconsin communities, the company quickly evolved into the premier arboricultural firm serving Stevens Point, Marshfield, Wausau, Merrill, Waupaca, Wild Rose, and Wisconsin Rapids. Since opening an office in the southeast part of the state, First Choice Tree Care now serves more communities than any other Wisconsin tree care company.